The Genre and Sub-genre TOWER HEIST
Here is a action and comedy film. I think it is action due to the word 'HEIST', which means robbery, and you cant really have a heist without action. The way the two main characters are dressed, like robbers, indicates that they are ready for some sort of action.
The reason why I think it is a comedy is because of the actors. When you see Eddie Murphy on a movie poster you think it will funny, due to him being typecast as a comedy actor. Ben stiller himself is also known for being in funny films, so having them two on the poster gives me the impression that it will be funny.
Target Audience
Probably young adults, more male than female and no younger than 12. Eddie Murphy can have a rude sense of humour in some films.
The Genre and Sub-genre FRIENDS WITH BENEFITS
This is a rom-com (Romantic comedy). The way the actors are posing, quite cheeky, and the fact that they are male and female indicates something may happen between along with the title, which is intended to be viewed as good humour. Both actors have the same poster space and no one is placed in front of or behind anyone, so they are seen as equals and central characters.
Target Audience
Probably around the 15+ bracket for both males and females. Both characters attract the audience.
The Genre and Sub-Genre DREAMHOUSE
This looks like a horro movie. I can tell this by looking at the beackground, which is dark and spooky, and the two little girls standing infront of it. These children help create the spooky feeling you get when looking at this poster. The title has some letters bigger than others and some letters slanted, to create an eerie atmosphere.
Target Audience Because it is a horror, I would say around the 15+ bracket.
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